A more joyful business My plan for un-sabotaging my business, and becoming more human Joyful Business
Non-Coercive Marketing: A Manifesto What would marketing look like if it nourished our humanity? Non-Coercive Marketing
The Trailhead Find The Others Recent Artifacts Audit your fandoms The tools for creating true fans are hiding in plain sight. True Fan Tools True Fan Fundamentals Earning true fans is simple, but not easy. True Fan Tools Ecosystems of delight Every true fan takes their own unique path through your world. True Fan Tools Consistent generosity, reliable delight Being consistent with your creative work serves two purposes. Earning true fans, and keeping them. True Fan Tools Make a worthwhile promise, then keep it We all strive to do "quality" work. But if your goal is to earn true fans, you'll need to completely rethink what "quality" means. True Fan Tools How to make your creations magnetic Positioning is a bit like magic. When done right, potential fans will stumble across your work, and shout "hell yes!" True Fan Tools Creating true fans through radical specificity Trying to make work for "everyone" is a one-way ticket to irrelevance. True Fan Tools It’s all about emotion The game we're playing as creators isn't about "making good content." It's about making people feel something. True Fan Tools Load more
Consistent generosity, reliable delight Being consistent with your creative work serves two purposes. Earning true fans, and keeping them. True Fan Tools
Make a worthwhile promise, then keep it We all strive to do "quality" work. But if your goal is to earn true fans, you'll need to completely rethink what "quality" means. True Fan Tools
How to make your creations magnetic Positioning is a bit like magic. When done right, potential fans will stumble across your work, and shout "hell yes!" True Fan Tools
Creating true fans through radical specificity Trying to make work for "everyone" is a one-way ticket to irrelevance. True Fan Tools
It’s all about emotion The game we're playing as creators isn't about "making good content." It's about making people feel something. True Fan Tools