A more joyful business My plan for un-sabotaging my business, and becoming more human Joyful Business
Non-Coercive Marketing: A Manifesto What would marketing look like if it nourished our humanity? Non-Coercive Marketing
The Trailhead Find The Others Recent Artifacts Make them the hero An uncomfortable truth about how your creative work fits into the lives of your fans. True Fan Tools Audit your flame-outs Find the ways that other creators have let you down, so you don’t repeat their mistakes with your own fans. True Fan Tools Define your ideal fan Do you know who you're creating for? Or are you just winging it? True Fan Tools True Fans & True Friends Something magical happens when you start treating your audience like friends instead of as internet abstractions. True Fan Tools Magic mirror When people gaze into your creative universe, what do they see reflected back at them? True Fan Tools Build an audience map A process for generating emotional resonance with your audience. True Fan Tools The one-sentence persuasion course This is the most powerful sentence in the world. Please use it responsibly. True Fan Tools Build a branded persona How to create the ultimate spokesperson for your creative business True Fan Tools Load more
Make them the hero An uncomfortable truth about how your creative work fits into the lives of your fans. True Fan Tools
Audit your flame-outs Find the ways that other creators have let you down, so you don’t repeat their mistakes with your own fans. True Fan Tools
Define your ideal fan Do you know who you're creating for? Or are you just winging it? True Fan Tools
True Fans & True Friends Something magical happens when you start treating your audience like friends instead of as internet abstractions. True Fan Tools
Magic mirror When people gaze into your creative universe, what do they see reflected back at them? True Fan Tools
Build an audience map A process for generating emotional resonance with your audience. True Fan Tools
The one-sentence persuasion course This is the most powerful sentence in the world. Please use it responsibly. True Fan Tools
Build a branded persona How to create the ultimate spokesperson for your creative business True Fan Tools