A more joyful business
My plan for un-sabotaging my business, and becoming more human
Explorations in joyful internet business
Enter The ForestFeatured Artifacts
The perils of niching down
The way we're taught to pursue 1,000 true fans is broken
Non-Coercive Marketing: A Manifesto
What would marketing look like if it nourished our humanity?
Recent Artifacts
On Commitment, Fear, and Publishing Consistently
Make the commitment to show up and publish consistently. Your fans—and your bank account—will thank you.
Adventures In Marketing Emergence
A story about how creative work spreads, and how a little bit of systems thinking can help us stand out in a noisy world.
Building the Perfect Membership Publication Tech Stack
Substack, Ghost, WordPress, Webflow, Oh My!
Dispatches from The Forest
Processing your application
Please check your inbox and click the link to confirm your subscription
There was an error sending the email
You’ve successfully subscribed to The Forest
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Success! Your email is updated.
Your link has expired
Success! Check your email for magic link to sign-in.