Explorations in joyful internet business

A more joyful business

My plan for un-sabotaging my business, and becoming more human

The way we're taught to pursue 1,000 true fans is broken

What would marketing look like if it nourished our humanity?

The internet is a hostile, sketchy place. But your creative business doesn't have to be.

How to build a creative business that stands the test of time.

An assortment of tools to help creators niche down, and build a business fueled by true fans.

How to become well known in a crowded market.

How to ensure your customers and fans feel really, really good about doing business with you.

A simple answer to the creator economy's most heated debate.

When you rig up your business with tiny mirrors, your ideal fans won’t be able to look away.

A shortcut for fostering a sense of belonging amongst your fans.