A more joyful business My plan for un-sabotaging my business, and becoming more human Joyful Business
Non-Coercive Marketing: A Manifesto What would marketing look like if it nourished our humanity? Non-Coercive Marketing
The Trailhead Find The Others Recent Artifacts To niche, or not to niche? A simple answer to the creator economy's most heated debate. Tiny mirrors When you rig up your business with tiny mirrors, your ideal fans won’t be able to look away. True Fan Tools Create inside jokes A shortcut for fostering a sense of belonging amongst your fans. True Fan Tools Subvert shitty norms Let’s talk about obnoxious, insulting, predatory pricing practices. True Fan Tools Bring them together Create a space where your fans can connect, and where they feel like they belong. True Fan Tools Measure what matters On the uncomfortable tension between marketing metrics and true fan creation. True Fan Tools Play the long game When it comes to building a true fan business, short-term thinking is a cancer. True Fan Tools Give a damn about your people The art of being a good citizen of the internet. True Fan Tools Load more
Tiny mirrors When you rig up your business with tiny mirrors, your ideal fans won’t be able to look away. True Fan Tools
Subvert shitty norms Let’s talk about obnoxious, insulting, predatory pricing practices. True Fan Tools
Bring them together Create a space where your fans can connect, and where they feel like they belong. True Fan Tools
Measure what matters On the uncomfortable tension between marketing metrics and true fan creation. True Fan Tools
Play the long game When it comes to building a true fan business, short-term thinking is a cancer. True Fan Tools