Work In Public

34 posts

Posts that take you behind the scenes of my business, as I navigate The Forest for myself.

The Ashcroft Files

An ongoing case study of Michael Ashcroft, as he builds a playful, energizing online business.

An inquiry into the nature of trust, shared values, and harnessing influence.

It's the end of a (very brief) era. Here's what I learned, earned, and what's coming next.

I followed my own niche advice, and ended up somewhere I never expected.

In which an old pattern of self-sabotage returns in a new form.

My entire belief system fell apart last year. And now I'm piecing together what comes next.

Is it a virtue, or a vice?

This new business model is seriously messing with my head. Here's how I'm quieting down the fear response.