Explorations in joyful internet business

A more joyful business

My plan for un-sabotaging my business, and becoming more human

The way we're taught to pursue 1,000 true fans is broken

What would marketing look like if it nourished our humanity?

Being consistent with your creative work serves two purposes. Earning true fans, and keeping them.

We all strive to do "quality" work. But if your goal is to earn true fans, you'll need to completely rethink what "quality" means.

Positioning is a bit like magic. When done right, potential fans will stumble across your work, and shout "hell yes!"

Trying to make work for "everyone" is a one-way ticket to irrelevance.

The game we're playing as creators isn't about "making good content." It's about making people feel something.

Five simple questions that'll help you earn true fans in a noisy world.

I couldn't find a proper instruction manual for 1000 True Fans. So I'm spending the year 2021 writing one.

To be gated or ungated? That is the question.