Something magical happens when you start treating your audience like friends instead of as internet abstractions.

When people gaze into your creative universe, what do they see reflected back at them?

A process for generating emotional resonance with your audience.

This is the most powerful sentence in the world. Please use it responsibly.

How to create the ultimate spokesperson for your creative business

The shortcut for creating shared identity with and amongst your fans.

Time spent connecting with your fans is never wasted, and can pay off in ways you'd never imagine.

A menu of tools for ambitious creators who want to transform 1,000 True Fans from theory to reality.