Work In Public
An SEO Redemption Story
How I let the golden goose get away, and the plan to bring it back.
Rob Hardy
i have come here to chew bubble gum, and gleefully undermine the world's dominant business paradigm. and i'm all out of bubble gum
Imperfectionist, Learner, Explorer
On discovering a healthier, more adaptive source of self worth.
lowercase magic
how ignoring the rules of capitalization catapulted me into the land of cathartic creativity
Work In Public
A letter from future Rob
An experiment in quieting the voice of self-doubt, and making myself feel better on a shitty day.
My definition of marketing
The old definition doesn't vibe with me anymore.
Exploration & Commitment
A meditation on falling apart, discovering what matters, then putting yourself back together.
Work In Public
The Ashcroft Files
An ongoing case study of Michael Ashcroft, as he builds a playful, energizing online business.
Work In Public
Three anecdotes about influencer marketing
An inquiry into the nature of trust, shared values, and harnessing influence.
Work In Public
Goodbye, Gift Economy
It's the end of a (very brief) era. Here's what I learned, earned, and what's coming next.
Work In Public
I gave up on trying to find my niche
I followed my own niche advice, and ended up somewhere I never expected.
Work In Public
I’m over-complicating my business… again
In which an old pattern of self-sabotage returns in a new form.
Work In Public
The Ungated Worldview (Part 1)
My entire belief system fell apart last year. And now I'm piecing together what comes next.
Work In Public
On Generosity
Is it a virtue, or a vice?
Work In Public
Gift Economy - A Strategy Update
This new business model is seriously messing with my head. Here's how I'm quieting down the fear response.
Work In Public
Transitioning to the Gift Economy
How I plan to build a thriving business by making my products available for free.
Work In Public
Don’t be a commodity
Why it's so important, and so difficult, to differentiate yourself in a noisy world.
Work In Public
Default to generosity
On creating a renaissance of trust on the internet, and leaning into the Gift Economy.
True Fan Tools
Rabbit holes
On creating contextual pathways of delight, and making it easy to dig deeper into your creative universe.
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