Work In Public

How I plan to build a thriving business by making my products available for free.

Why it's so important, and so difficult, to differentiate yourself in a noisy world.

On creating a renaissance of trust on the internet, and leaning into the Gift Economy.

Why I’m ignoring the norms of online marketing, and maybe you should too.

In which my wild ride with membership websites comes to its dramatic conclusion.

An uncomfortably transparent look inside the Ungated business from February 21st to April 11th, 2021.

How I killed five birds with one stone and built the community of my dreams.

I couldn't find a proper instruction manual for 1000 True Fans. So I'm spending the year 2021 writing one.