Joyful Business
A more joyful business
My plan for un-sabotaging my business, and becoming more human
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Posts that take you behind the scenes of my business, as I navigate The Forest for myself.
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All that remains
Devoting myself to the work I can no longer hide from
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New domain, who dis??
On finding the perfect domain for an increasingly weird website
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The questions that bring me alive
Two creative containers with inquisitive roots that go deep
trust-based marketing
Measuring what matters
An experiment in rethinking ''data-driven marketing" from first principles
trust-based marketing
The daily invitation
My first big experiment in non-coercive marketing
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Cultivating a community of courage
Unveiling the next iteration of the Ungated Collective
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Pivoting to Courage
Unveiling the next iteration of Ungated
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My new approach to community
An experiment in community management from the bottom up instead of the top down.
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Past-Self Antagonism
Present Rob should probably stop being a dick to Past Rob.
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Marketing emergence in real time
A very cool thing that's happening with my business and marketing (like, right now)
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My marketing strategy for 2022
It's very sophisticated.
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An SEO Redemption Story
How I let the golden goose get away, and the plan to bring it back.
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Well this is embarrassing...
I'm building a course on playful creativity, yet I'm creatively blocked myself.
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A letter from future Rob
An experiment in quieting the voice of self-doubt, and making myself feel better on a shitty day.
Exploration & Commitment
A meditation on falling apart, discovering what matters, then putting yourself back together.
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The Ashcroft Files
An ongoing case study of Michael Ashcroft, as he builds a playful, energizing online business.
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Three anecdotes about influencer marketing
An inquiry into the nature of trust, shared values, and harnessing influence.