True Fan Tools

We all strive to do "quality" work. But if your goal is to earn true fans, you'll need to completely rethink what "quality" means.

Positioning is a bit like magic. When done right, potential fans will stumble across your work, and shout "hell yes!"

Trying to make work for "everyone" is a one-way ticket to irrelevance.

The game we're playing as creators isn't about "making good content." It's about making people feel something.

Five simple questions that'll help you earn true fans in a noisy world.