True Fan Tools
The one-sentence persuasion course
This is the most powerful sentence in the world. Please use it responsibly.
True Fan Tools
Simple tools for taking 1,000 True Fans from theory to reality.
True Fan Tools
Build a branded persona
How to create the ultimate spokesperson for your creative business
True Fan Tools
Give them a name
The shortcut for creating shared identity with and amongst your fans.
True Fan Tools
Do things that don’t scale
Time spent connecting with your fans is never wasted, and can pay off in ways you'd never imagine.
True Fan Tools
True Fan Tools
A menu of tools for ambitious creators who want to transform 1,000 True Fans from theory to reality.
True Fan Tools
Invite them into a bigger story
As creators, many of us are telling stories with our lives. Nothing will delight your fans more than the opportunity to play a role.
True Fan Tools
Stand for something
When you draw a line in the sand, you make it easy for your true fans to stand with you.
True Fan Tools
Stand against something
In which Rob goes on a rant about shitty, manipulative internet marketing.
True Fan Tools
Stories worth revisiting
Most creative work isn't worth consuming more than once. And that's a huge missed opportunity.
True Fan Tools
The golden rule
If you wouldn't appreciate a marketing tactic being used on you, don't use it on your fans.
True Fan Tools
Audit your fandoms
The tools for creating true fans are hiding in plain sight.
True Fan Tools
True Fan Fundamentals
Earning true fans is simple, but not easy.
True Fan Tools
Ecosystems of delight
Every true fan takes their own unique path through your world.
True Fan Tools
Consistent generosity, reliable delight
Being consistent with your creative work serves two purposes. Earning true fans, and keeping them.
True Fan Tools
Make a worthwhile promise, then keep it
We all strive to do "quality" work. But if your goal is to earn true fans, you'll need to completely rethink what "quality" means.
True Fan Tools
How to make your creations magnetic
Positioning is a bit like magic. When done right, potential fans will stumble across your work, and shout "hell yes!"
True Fan Tools
Creating true fans through radical specificity
Trying to make work for "everyone" is a one-way ticket to irrelevance.
True Fan Tools
It’s all about emotion
The game we're playing as creators isn't about "making good content." It's about making people feel something.