True Fan Tools
Subversive Creativity
On the downstream effects of being brave and calling bullshit.
True Fan Tools
Simple tools for taking 1,000 True Fans from theory to reality.
True Fan Tools
Rabbit holes
On creating contextual pathways of delight, and making it easy to dig deeper into your creative universe.
True Fan Tools
Build an oasis
The internet is a hostile, sketchy place. But your creative business doesn't have to be.
True Fan Tools
Create proprietary ideas
How to become well known in a crowded market.
True Fan Tools
Show them where the money goes
How to ensure your customers and fans feel really, really good about doing business with you.
True Fan Tools
Tiny mirrors
When you rig up your business with tiny mirrors, your ideal fans won’t be able to look away.
True Fan Tools
Create inside jokes
A shortcut for fostering a sense of belonging amongst your fans.
True Fan Tools
Subvert shitty norms
Let’s talk about obnoxious, insulting, predatory pricing practices.
True Fan Tools
Bring them together
Create a space where your fans can connect, and where they feel like they belong.
True Fan Tools
Measure what matters
On the uncomfortable tension between marketing metrics and true fan creation.
True Fan Tools
Play the long game
When it comes to building a true fan business, short-term thinking is a cancer.
True Fan Tools
Give a damn about your people
The art of being a good citizen of the internet.
True Fan Tools
Make them the hero
An uncomfortable truth about how your creative work fits into the lives of your fans.
True Fan Tools
Audit your flame-outs
Find the ways that other creators have let you down, so you don’t repeat their mistakes with your own fans.
True Fan Tools
Define your ideal fan
Do you know who you're creating for? Or are you just winging it?
True Fan Tools
True Fans & True Friends
Something magical happens when you start treating your audience like friends instead of as internet abstractions.
True Fan Tools
Magic mirror
When people gaze into your creative universe, what do they see reflected back at them?
True Fan Tools
Build an audience map
A process for generating emotional resonance with your audience.