True Fan Tools
Measure what matters
On the uncomfortable tension between marketing metrics and true fan creation.
Writing
True Fan Tools
Play the long game
When it comes to building a true fan business, short-term thinking is a cancer.
True Fan Tools
Give a damn about your people
The art of being a good citizen of the internet.
True Fan Tools
Make them the hero
An uncomfortable truth about how your creative work fits into the lives of your fans.
True Fan Tools
Audit your flame-outs
Find the ways that other creators have let you down, so you don’t repeat their mistakes with your own fans.
True Fan Tools
Define your ideal fan
Do you know who you're creating for? Or are you just winging it?
True Fan Tools
True Fans & True Friends
Something magical happens when you start treating your audience like friends instead of as internet abstractions.
True Fan Tools
Magic mirror
When people gaze into your creative universe, what do they see reflected back at them?
True Fan Tools
Build an audience map
A process for generating emotional resonance with your audience.
True Fan Tools
The one-sentence persuasion course
This is the most powerful sentence in the world. Please use it responsibly.
True Fan Tools
Build a branded persona
How to create the ultimate spokesperson for your creative business
True Fan Tools
Give them a name
The shortcut for creating shared identity with and amongst your fans.
True Fan Tools
Do things that don’t scale
Time spent connecting with your fans is never wasted, and can pay off in ways you'd never imagine.
True Fan Tools
True Fan Tools
A menu of tools for ambitious creators who want to transform 1,000 True Fans from theory to reality.
True Fan Tools
Invite them into a bigger story
As creators, many of us are telling stories with our lives. Nothing will delight your fans more than the opportunity to play a role.
True Fan Tools
Stand for something
When you draw a line in the sand, you make it easy for your true fans to stand with you.
True Fan Tools
Stand against something
In which Rob goes on a rant about shitty, manipulative internet marketing.
True Fan Tools
Stories worth revisiting
Most creative work isn't worth consuming more than once. And that's a huge missed opportunity.