True Fan Tools
Rabbit holes
On creating contextual pathways of delight, and making it easy to dig deeper into your creative universe.
Writing
Work In Public
My unconventional business principles
Why I’m ignoring the norms of online marketing, and maybe you should too.
Work In Public
Why I Moved from Webflow to Ghost
In which my wild ride with membership websites comes to its dramatic conclusion.
What the hell is a niche?
Let’s settle this, once and for all.
Work In Public
Dispatches from the Long Game
An uncomfortably transparent look inside the Ungated business from February 21st to April 11th, 2021.
A process for finding your niche
The art of discovering Creator-Market Fit, and laying the foundation for a business you’ll love.
Work In Public
The Quest for Community
How I killed five birds with one stone and built the community of my dreams.
3 levels of “finding your niche”
It’s an overused phrase. And you’re probably tired of hearing it. But holy smokes is it powerful.
True Fan Tools
Build an oasis
The internet is a hostile, sketchy place. But your creative business doesn't have to be.
NicheCraft: An Overview
How to build a creative business that stands the test of time.
Adventures in NicheCraft
An assortment of tools to help creators niche down, and build a business fueled by true fans.
True Fan Tools
Create proprietary ideas
How to become well known in a crowded market.
True Fan Tools
Show them where the money goes
How to ensure your customers and fans feel really, really good about doing business with you.
To niche, or not to niche?
A simple answer to the creator economy's most heated debate.
True Fan Tools
Tiny mirrors
When you rig up your business with tiny mirrors, your ideal fans won’t be able to look away.
True Fan Tools
Create inside jokes
A shortcut for fostering a sense of belonging amongst your fans.
True Fan Tools
Subvert shitty norms
Let’s talk about obnoxious, insulting, predatory pricing practices.
True Fan Tools
Bring them together
Create a space where your fans can connect, and where they feel like they belong.