Rob Hardy

122 posts

i have come here to chew bubble gum, and gleefully undermine the world's dominant business paradigm. and i'm all out of bubble gum

Make a worthwhile promise, then keep it

We all strive to do "quality" work. But if your goal is to earn true fans, you'll need to completely rethink what "quality" means.

Positioning is a bit like magic. When done right, potential fans will stumble across your work, and shout "hell yes!"

Trying to make work for "everyone" is a one-way ticket to irrelevance.

The game we're playing as creators isn't about "making good content." It's about making people feel something.

Five simple questions that'll help you earn true fans in a noisy world.

I couldn't find a proper instruction manual for 1000 True Fans. So I'm spending the year 2021 writing one.

To be gated or ungated? That is the question.

Make the commitment to show up and publish consistently. Your fans—and your bank account—will thank you.