Rob Hardy

122 posts

i have come here to chew bubble gum, and gleefully undermine the world's dominant business paradigm. and i'm all out of bubble gum

Stand for something

When you draw a line in the sand, you make it easy for your true fans to stand with you.

In which Rob goes on a rant about shitty, manipulative internet marketing.

Most creative work isn't worth consuming more than once. And that's a huge missed opportunity.

If you wouldn't appreciate a marketing tactic being used on you, don't use it on your fans.

The tools for creating true fans are hiding in plain sight.

Earning true fans is simple, but not easy.

Every true fan takes their own unique path through your world.

Being consistent with your creative work serves two purposes. Earning true fans, and keeping them.